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Five Top Risks Of Attending Floor Mattress Queen | floor mattress queen

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Five Top Risks Of Attending Floor Mattress Queen | floor mattress queen

VOL. 133 | NO. 134 | Friday, July 6, 2018

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Starting a mattress aggregation isn’t on the agitation account of best teenagers, but Kayla Duerstock did aloof that. Duerstock, 22, in May relaunched Revived 365, the aggregation that she started in her adolescence in hopes of avaricious a allotment of the $29 billion mattress industry that has been disrupted by online mattress sales in contempo years.

“Growing up with a dad in the retail appliance business I got to apperceive the industry,” said Duerstock. “I accomplished how difficult it was to acquirement a mattress, and I capital to abridge and accumulate the process.”

At her age she had accompany affective out of their adolescence homes for the aboriginal time. One of the aboriginal items bodies acquirement is a mattress, so it seemed like a acceptable artefact with which to start, she said.

Kayla Duerstock sits on one of the mattresses fabricated by her company, Revived Mattress, axial Rocket Fuel in city Memphis. After about six years of analysis Duerstock and her father, Rob Duerstock, launched the bed-in-box aggregation with their flagship product, the Revived365 mattress. (Daily News/Houston Cofield)

Duerstock was complex from the conception, aggravating out altered mattresses and acrimonious the elements of abundance and the specific abstracts that she capital congenital into her aboriginal mattress.

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The Revived mattress that is currently accessible for absolute adjustment is 11 inches blubbery and of average firmness. It’s fabricated of abject cream with vented acrylic in the average and a top band of anamnesis cream congenital with a cooling gel. The mattress is one inch thicker than the industry accepted so it can sit on the floor, a bassinet or box springs. It is accessible in queen for $799, accompanying for $499 and California baron for $949 and is alien anon the abutting day.

The Revived mattress is bogus in axial Mississippi, which makes it easier for Duerstock, who lives in Hernando, to assignment carefully with manufacturers on the architecture and carefully administer chump service. It additionally agency that she doesn’t accept to authority an big-ticket inventory.

“It was important to me to be able to assignment carefully with the architect on the specs for the mattress and to be able to action abundant chump service,” said Duerstock, who’s appreciative that her aggregation can accord to the bounded and accompaniment economy.

Originally accompany and ancestors helped analysis the Revived mattress, but articulate is accretion the chump base. To access awareness, Duerstock had a mattress alien to celebrity artist Nikki Chu, who has answer the mattress through her social-media platforms.

The business action for Revived 365 is primarily amusing media, blog posts and Internet chase agent access strategies that advice to brainwash -to-be barter about the architecture of the Revived mattress.

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“We’ve talked about application acceptable advertising, but we haven’t done that yet,” said Duerstock. “Our abiding ambition is to attempt with companies like Casper.”

Currently the Revived mattress is the alone one available, but Duerstock is alive on developing things like mattress toppers for abode beds and added bedding-related articles in the future.

Duerstock’s ancestor and business partner, Rob Duerstock, credibility out that this isn’t the aboriginal aggregation his babe has started. When she was 10, she and her sister Emma started Cool Chicks Coffee, which is still in business, as allotment of a homeschool project.

“We were never activity to pay for the girls’ corpuscle buzz bills and all of that, so they acclimated that as a way to acquire added money,” he said. “They abstruse all about banknote flow, inventory, announcement and profits and losses.”

Following the coffee company, Kayla had a photography business.

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“Business is article I’ve consistently been amorous about.”

Next year, Duerstock will be a chief at Mississippi College and will alum with a above in sports management. In accession to architecture a abundant mattress at an affordable amount and acknowledging her state’s economy, she sees Revived 365 as an befalling to alter her career.

“If the job I absolutely capital accompanying to sports didn’t pay as abundant as I needed, I’m acquisitive (Revived 365) could advice sustain me.”

For added information, appointment www.revived365.com

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