BRE was a abbreviate activity and it was all about authoritative lightweight, concrete things (not agenda things) and our admission to user assay bare to abutment that. We bare to appoint with our ambition admirers fast and alpha authoritative things as bound as possible. We kept the assay plan simple, aimed for acceptable over absolute and – crucially – fabricated abiding the accomplished aggregation affianced in the assay action and got in advanced of users aboriginal on and throughout. Assay was a team-wide effort.
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In six weeks, we planned and completed a assay activity with eight artistic adolescent adults as participants. The assay included a account study, followed by one-on-one buzz interviews and a co-design workshop. We completed the activity with a ancestor appraisal branch with sixteen 15-year-olds.
The assay action provided the befalling for the accomplished aggregation to beam and collaborate with users first-hand, and it generated a lot of advantageous abstracts in the anatomy of verbatims and narratives, user stories, and account co-created with participants. The after-effects of the assay formed not alone the base for all our ideation, prototyping and cross-departmental hackdays, but additionally insights for added BBC teams to accede whilst alive on audio-related projects.
We carefully biased our assay appear the acute end of our ambition audience. We capital to assignment with 18 to 21 year olds who were artistic and actively affianced in audio-related arts.
Our participants were opinionated, artistic and not adumbrative of the accepted public. This was amplified by the actuality that (because of time constraints) we bound our assay breadth to Bristol, area we had absolute connections. We knew our bent and we were accept with that. Our aim wasn’t to actualize casework or articles that accommodated accepted user needs, but rather to accumulate absolute narratives that we could use to accomplish atypical ideas—ideas that would advice us claiming perceptions and accessible new possibilities for design. We acclimated the narratives we calm to leapfrog off of, rather than acknowledge anon to.
What was absorbing is that, accepting completed the research, we advised ahead completed assay studies that affianced abundant beyond and added adumbrative cohorts; and apparent that abounding of our insights akin theirs. Admitting the narratives we acquired in accepting done the assay ourselves (and our affliction in befitting those narratives complete for ourselves) meant that we had a abundant richer appearance of learnings than if we’d apprehend through a few reports.
And herein lies a big nut to able for assay teams: how can we abundance and allotment our assay abstracts so that it’s accessible to browse and yet retains its richness? It’s an absorbing bulk for consideration, but not one that we’ll go into here.
We were a baby aggregation of bristles bodies – a producer, a user researcher, two engineers and a designer. We all took allotment in planning, recruiting and analysing research, and we all spent at atomic six hours with users and abounding added agreeable with the resultant narratives and insights.
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The aggregation was primarily distributed, so we acclimated Trello for affinity-sorting verbatims and observations and fabricated abiding that the accomplished aggregation had admission to the board. Although Trello is a about time-heavy way to do analysis, decidedly for that bulk of data, it paid off.
As anybody in the actual aggregation had affianced with the assay participants, the verbatims served as a able admonition of what we’d abstruse and who we were innovating for.
Trello’s chase affection accustomed us to about instantly advance new columns to see what verbatims and observations we had about capacity we were discussing: absence and shuffling, for instance. It additionally accustomed us to chase account transcriptions and add accordant abstracts to a new cavalcade with a simple archetype and paste. This was advantageous in authoritative abiding that we weren’t authoritative things up about our users – conflating or inflating our belief – and it accustomed us to action insights (as against to opinion) as to why an abstraction wasn’t ashore in user narrative. Because, although we were leapfrogging off user narratives to actualize new, abrupt things, we still capital to accomplish abiding we kept a bright affiliation to the things we’d abstruse from users. It’s an absorbing antithesis to play.
The Trello lath was additionally a actual advantageous ability during our hackday too. The hackday complex makers and engineers from beyond the organisation who’d not been complex in the research. With the board, we could bound locate verbatims to allegorize a point and advice makers added anon affix with what we knew about our users. We focused on aggregate anecdotal over ‘data’.
Synthesised assay assets—things like verbatims and user stories—are absolutely advantageous for distilling what you’ve abstruse during assay into article added digestible. But they don’t accompany the assay to life.
In administration the research, we begin that absorption on the abounding narrative, over synthesised assay assets, was a actual able address for befitting the users ‘alive’ in the aggregation and bringing their belief to activity for the assorted artists, makers and engineers who collaborated with us during the project. The art of storytelling, campfire-style, was basic to this. We aggregate bodies about a bank of user belief – aloof 15 $.25 of cardboard tacked to a bank – and expressively unravelled the claimed interactions and sharings abaft each.
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User belief and accurately quotes aren’t emotive. They’re accomplished triggers for recall, though, already the actuality being triggered shares the narrative. We acclimated this abstraction in our hackday.
On the aboriginal morning of a hackday with makers and engineers from beyond the BBC, we did a 20-minute ‘vertical campfire’, as alluded to above. Mental triggers set (in the anatomy of anecdotal about user story), we included the user belief on allocation cards that were acclimated as allotment of an anticipation session. The after-effects were remarkable.
It was bright throughout the hackday, and absolutely during the final presentations, that anybody in the allowance was invested in and accepted the user stories. They again them, reminded anniversary added of them, and fabricated prototypes for them. Things were fabricated that absolutely bidding what we’d abstruse about our users, and they were still things that were absorbing and innovative. A moment of assay triumph.
We took the prototypes that were fabricated to a accumulation of 15-year old abstruse acceptance to analyze how they ability use them and accomplish them better. Our favourite ancestor was fabricated in acknowledgment to two belief that accompanying to complete and nostalgia:
I appetite to accept to music that I listened to with a person, or from a holiday, anniversary or gig that I went to, so that I can vividly bethink that time.
This admission to assay wouldn’t be adapted to every project, but for a fast, failing activity that was about alive perceptions and exploring atypical experiences, it formed a treat. It’s additionally bestowed on us a abundant greater account for the ability of storytelling in research.
BBC R&D – Bigger Radio Experiences
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BBC R&D – The Inspection Chamber
BBC R&D – The Mermaid’s Tears
BBC R&D – Audio Research
BBC R&D – Responsive Radio
BBC R&D – Object-Based Media
BBC R&D – ORPHEUS
BBC R&D – Cook-Along Kitchen Experience
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